Sony has launched its highly anticipated 2026 Bravia TV lineup, headlined by the new BRAVIA 9 II and BRAVIA 7 II models. These flagship televisions introduce a groundbreaking 'True RGB' backlighting technology, which Sony claims delivers the largest color volume in the company's home TV history. This advancement aims to provide viewers with more vibrant and accurate colors, enhancing the overall visual experience. The new BRAVIA models are available for pre-order starting May 27, 2026.
True RGB Backlighting for Unprecedented Color Fidelity
The core innovation in the BRAVIA 9 II and BRAVIA 7 II is the 'True RGB' technology. This new approach to backlighting is designed to produce purer red, green, and blue light sources, moving away from traditional methods that often rely on white light with color filters. Sony states this will result in significantly improved color accuracy, brightness, and contrast, offering a viewing experience closer to the creator's original intent. Both models also feature X-Wide Angle Pro for consistent color reproduction from various viewing angles, My Cinema mode for optimized picture and sound for films, and Ambient Optimisation to adapt audio and visuals to room conditions. Additional picture enhancements include Studio Calibrated modes for popular streaming services like Netflix and Prime Video, Voice Zoom 3 for clearer dialogue, and 3D Surround Upscaling.
Immersive Audio with the Theatre Trio Sound System
Complementing the visual advancements, Sony has also unveiled the Theatre Trio home theatre speaker system. Co-engineered with expertise from Sony Pictures, this new audio solution is designed to deliver a highly immersive sound experience. The Theatre Trio, along with other sound system components like the Bar 7 and various subwoofer and rear speaker kits, offers flexible configurations for different home entertainment setups. A standout feature is Direct Connect, which enables compatible BRAVIA TVs to pair wirelessly with subwoofers and rear speakers without the need for a soundbar. Early impressions suggest the Theatre Trio speakers are exceptionally effective at creating a surround sound environment, placing sounds precisely around the listener even without additional physical speakers.
Pricing and Availability
The BRAVIA 9 II and BRAVIA 7 II televisions are now available for pre-order, with pricing details for the UK market expected to be announced shortly. The Theatre Trio system is set to retail at approximately £2,800 for the full kit, with standalone components also available. These new releases represent Sony's continued commitment to pushing the boundaries of home entertainment technology, aiming to provide consumers with cinema-quality experiences in their own homes.