A Canadian adventure tourism company, Pirate Life Adventures, is seeking a new captain for its fleet, putting all four of its replica pirate ships up for sale. The business, which operates in Ottawa, Toronto, and Hamilton, is looking to pass on its operations as the owners prepare to relocate to Europe. This development comes at a time when there is a reported resurgence in demand for hands-on, in-person experiences.
A Fleet Ready for New Adventures
Matt Slaman, the owner of Pirate Life Adventures, who took over the operation in 2020, is looking to "pass off the captain's sword" after dedicating years to the business. The company's assets include four seaworthy pirate ships, which are Transport Canada certified, along with waterfront leases, docking rights, and operating and alcohol licenses. Each ship is designed to provide an "immersive family adventure," complete with pirate names, costumes for children, and activities like searching for sunken treasure and firing water cannons. The company also offers adult-themed evening entertainment, including comedy shows and escape rooms.
Booming Demand for Experiential Tourism
Slaman noted that the COVID-19 pandemic had previously impacted business, but he has observed a strong return of people seeking these types of unique, hands-on adventures. He emphasized the value of such activities in a digital age, stating, "This is exactly what we need in a digital era, something in-person that allows people to connect and get together and play, create and imagine, and in different ways." This sentiment aligns with broader trends in the tourism sector, which is seeing a growing interest in experiential travel that offers a break from screen time and a chance for genuine connection.
A Turnkey Operation Seeking New Ownership
One of the vessels, the Grey Ghost, is located on Mooney's Bay in Ottawa. It measures 15 meters from stern to bow and is equipped with 24 functioning water cannons. The company claims each ship welcomes between 10,000 and 15,000 guests during a typical six-month season. Slaman described the business as a "turnkey operation" with trained staff already in place, making it an attractive prospect for potential buyers. While the offer includes all four ships, Slaman has indicated a willingness to sell the business in parts. The asking price has not been disclosed. Until a new owner is found, the Grey Ghost will continue its operations on Mooney's Bay, offering its unique pirate adventures to the public.