London, UK – The landscape of streaming in the United Kingdom has undergone a significant transformation with the implementation of new regulations that bring major video-on-demand (VoD) platforms under tighter scrutiny. As of February 24, 2026, services such as Netflix, Amazon Prime Video, and Disney+ are now governed by Ofcom, the UK's media regulator, mirroring the oversight applied to traditional television and radio broadcasters.
Tier 1 Services and Accessibility Mandates
The new framework, stemming from the Media Act 2024, designates VoD services with over 500,000 average monthly UK users as "Tier 1" services. These platforms are now required to adhere to a new VoD accessibility code, which sets minimum standards for subtitles, audio descriptions, and sign language support. Specifically, at least 80 percent of a platform's total catalogue must be subtitled, 10 percent must feature audio description for viewers with sight loss, and 5 percent needs to include sign language support.
These accessibility thresholds are designed to align with the long-standing requirements for traditional UK broadcasters, aiming to ensure more equitable access to content for audiences with disabilities. While platforms have four years to fully meet these standards, interim targets are expected within two years.
Ofcom's Expanded Role in Viewer Protection
Beyond accessibility, the new legislation empowers Ofcom to accept viewer complaints and launch investigations into streaming platforms, a role it has traditionally performed for broadcast television. This enhanced regulatory power aims to strengthen audience protection and create a more consistent media environment across different platforms.
Previously, streaming services largely operated outside the stringent regulations of Ofcom's Broadcasting Code. The new measures aim to level the playing field, ensuring that popular streaming services are accountable for content and audience safety in a manner comparable to established broadcasters.
Industry Adaptation and Future Consultations
The implementation of these regulations signifies a major shift in the governance of online streaming in the UK. Ofcom is set to launch public consultations to further refine the specific VoD standards code, allowing industry stakeholders and the public to provide input before the finalized code takes effect approximately one year after its publication.
This move reflects the significant migration of viewers from traditional television to streaming services and underscores the government's commitment to adapting media regulations for the digital age. The aim is to foster a vibrant media sector while ensuring robust audience protections are in place across all viewing platforms.