Samsung Art Store has announced a significant new global partnership, bringing the beloved world of the Moomins to millions of homes through its digital art platform. The exclusive collection, featuring 60 artworks by the celebrated Finnish artist and writer Tove Jansson, is now available on Samsung Art TVs worldwide. This collaboration aims to seamlessly integrate the enchanting characters and whimsical landscapes of Moominvalley into the modern living space.
A Whimsical World Comes to Digital Life
The Moomins, known for their distinctive charm and enduring appeal across generations, have a rich legacy that spans publishing, animation, and design. This new collection on Samsung Art Store allows fans to experience these iconic characters in a contemporary format, displayed on Samsung's Frame TVs and other compatible models, including the new 2026 OLED range. The artworks are designed to capture the essence of Jansson's original creations, inviting viewers to explore themes of courage, nature, and friendship, which are central to the Moomin stories.
Samsung Electronics Co., Ltd. expressed excitement about the partnership, highlighting how it redefines art discovery and experience. The collaboration underscores Samsung Art Store's commitment to expanding its diverse collection, which already spans various genres and eras, to offer art that is both accessible and deeply engaging.
Immersive London Experience and Global Availability
To celebrate the launch, Samsung KX in London will be transformed into an immersive Moomin-inspired takeover on Saturday, May 23, 2026. Visitors who book a spot can step into a playful and artistic world, experiencing the new Moomin art collection displayed across Samsung's Frame TVs. The event will also feature interactive digital drawing workshops, Galaxy tablet quizzes, and live storytelling moments, offering a multi-sensory engagement with the Moomin universe.
Additionally, a dedicated Moomin pop-up experience will be available at Selfridges, London. The Moomins have inspired a wide array of creative works, including stage adaptations, TV series, films, games, music, exhibitions, and theme parks, demonstrating their continuous evolution and broad cultural impact. This digital art collection represents the latest chapter in the Moomins' ongoing global influence.
The Moomins collection on Samsung Art Store is available globally from May 21, 2026. This initiative allows art enthusiasts and fans of the Moomins alike to bring a touch of Jansson's unique storytelling and artistic vision into their homes.