Luxury outerwear brand Mackage has announced its foray into the global sportswear arena with the launch of a new 2026 World Cup capsule collection, created in partnership with the Croatian Football Federation. This collaboration signifies a strategic move for Mackage, aiming to blend its established reputation for high-fashion outerwear with the dynamic world of international sports apparel.
A Fusion of Fashion and Football
The collection draws inspiration from the shared values of discipline, precision, and craftsmanship that define both Mackage as a fashion house and the renowned Croatian football program. As the official off-field outfitter for Croatia's national team, Mackage has designed a range that reflects this synergy. The apparel includes technical outerwear, knitwear, polos, and bottoms, all rendered in the Croatian national colors of red, white, and navy. A notable feature of the collection is its incorporation of versatile modular elements, such as removable bibs and hoods, designed to seamlessly integrate high performance with elevated fashion aesthetics.
Stepping into a New Category with Footwear
A significant milestone for Mackage with this collection is the debut of its first-ever sneaker silhouette. This venture into footwear expands the brand's product offering and further solidifies its commitment to a head-to-toe styling approach. The sneakers, also presented in the Croatian national team's colors, are designed to complement the overall aesthetic of the capsule, bridging the gap between athletic performance and contemporary fashion.
A Personal Connection and Global Ambition
Tanya Golesic, CEO of Mackage, expressed a deep personal connection to the collaboration, noting the powerful ethos of Croatia – a nation recognized for its focus, discipline, and technical excellence despite its size. Golesic stated, "It's a mindset we deeply relate to at Mackage. We've built our brand the same way; through precision, craft and an unwavering commitment to doing things at the highest level". Founded in Montreal, Mackage has cultivated a strong brand identity by merging fashion-forward design with technical performance, and this latest initiative underscores its growing engagement with international sport and lifestyle culture.
The launch of this capsule collection and the introduction of the brand's first sneaker highlight Mackage's ambition to broaden its market reach and appeal to a global audience that values both style and substance. The collection is expected to resonate with football enthusiasts and fashion-forward consumers alike, celebrating the spirit of the 2026 World Cup and the enduring appeal of well-crafted sportswear.