Lenskart, a prominent name in the eyewear industry, has officially stepped into the burgeoning wearable technology sector with the introduction of its AI-powered smart glasses brand, 'B by Lenskart'. Developed in India, this innovative product line aims to seamlessly blend stylish eyewear with advanced hands-free technological capabilities.
Integrated AI and Hands-Free Functionality
The 'B by Lenskart' smart glasses are designed to offer users a suite of convenient features without the need for traditional devices. These capabilities include photo and video capture, music playback, and the ability to make and receive calls. At the core of these functions is Gemini AI, which powers an integrated assistant named Buddy. Buddy is capable of communicating in over 40 languages, including Indian dialects like Hinglish and various regional languages, providing a highly personalized and accessible user experience.
Design and User Experience
Adhering to a \"glasses first\" philosophy, Lenskart has focused on creating smart glasses that are both technologically advanced and suitable for daily wear. The glasses weigh a mere 40 grams, ensuring comfort for extended use. They are equipped with a 12 MP Sony camera that can record HD videos and capture 4K photos. Audio is delivered through directional speakers, complemented by a three-microphone setup for clear calls and voice command recognition. The product also features ultra-thin Japanese blue light lenses, and comes with a charging case that provides up to 48 hours of additional power.
Privacy and Accessibility Features
Addressing potential privacy concerns, the 'B by Lenskart' glasses incorporate an LED indicator that illuminates when the camera is actively recording video or taking photos. A dedicated mobile app allows users to manage media, adjust settings, interact with the Buddy AI assistant, and sync the device. The brand was initially introduced during Lenskart's IPO event in November 2025, with an early-access waitlist opening on March 31, 2026, which saw over 35,000 registrations by May 12, 2026.
Pricing and Availability
The 'B by Lenskart' smart glasses are slated for a launch with an expected price of Rs 27,000. However, early-access program participants can acquire the device at a special introductory price of Rs 22,000. This launch marks a significant move for Lenskart into the competitive wearable technology market, aiming to capture a share of the growing demand for AI-integrated consumer electronics in India.