London is buzzing with a nostalgic nod to the '90s as Burberry teams up with Hunza G for a fresh take on the classic one-piece swimsuit. Released on May 13, 2026, this collaboration taps into the resurgence of '90s fashion, making the one-piece swimsuit the must-have item for the upcoming summer season.
The Iconic '90s Silhouette Reimagined
The collection features Hunza G's signature square-neck one-piece silhouette, now adorned with Burberry's unmistakable check pattern. Available in classic black and a rich crimson, these swimsuits offer a blend of timeless design and contemporary luxury. The high-cut leg and restrained yet revealing back of the one-piece are designed to flatter, echoing the styles popularised by icons of the era. The trend's resurgence is attributed to a broader cultural fascination with '90s fashion and style icons such as Carolyn Bessette Kennedy and Princess Diana, whose own swimwear choices are being revisited. The ongoing popularity of shows like 'Baywatch' further fuels this retro aesthetic.
Celebrity Endorsement and Summer Style
The campaign for the Burberry x Hunza G collection stars Simone Ashley, known for her role in 'Bridgerton', further cementing the collection's appeal. Her endorsement highlights the swimwear's ability to be both fashionable and aspirational, fitting seamlessly into the summer holiday wardrobe. The trend extends beyond this specific collaboration, with other brands like Saint Laurent and Skims also featuring one-piece swimsuits in their latest collections. Saint Laurent's Spring/Summer 2026 campaign, for instance, showcases Hailey Bieber in a teal swimsuit with a mustard-yellow trim, embodying '90s minimalism. Skims has also released a range of one-piece swimsuits in various vibrant colours.
Broader Swimwear Trends for Summer 2026
The return of the one-piece is not the only significant trend for Summer 2026. Across the fashion landscape, there's a clear embrace of styles that offer a balance of comfort, style, and subtle sophistication. This season's swimwear is characterized by clean lines, sporty influences, and a continued appreciation for high-quality materials. Brands are experimenting with colour contrasts and minimalist designs, catering to a desire for effortless elegance. Whether it's the classic one-piece or other emerging swimwear styles, the focus remains on versatile pieces that can transition from the beach to poolside lounging with ease. The overall mood is one of relaxed confidence, with an emphasis on well-crafted garments that stand the test of time.
The fashion industry's continued exploration of '90s aesthetics, combined with a demand for versatile and stylish swimwear, positions the one-piece swimsuit as a key trend for Summer 2026. The Burberry x Hunza G collaboration, with its blend of iconic branding and a beloved silhouette, is poised to be a significant player in this trend.